THE PASTA CONNOISSEUR

Alfonso Picaro runs La Sovrana, a wholesaler that specialises in Italian produce. Originally from Sorrento in Campania, he and his brother are fourth generation of fruit and veg traders.

Alfonso’s style of communication with his clients is indeed very personal and Italian. His whatsapp messages sent from New Covent Garden Market are always full of energy and passion, beside of course information about the best in season.